Bellabeat Marks 12,000 Unit Sales of their Latest Flagship Smartphone-Enabled Fetal Monitoring Device & App System

June 09, 2014

June 9, 2014

Bellabeat, a startup innovator of a self-application system for pregnancy tracking, takes pride in their flagship handheld fetal monitoring gadget that connects to a smartphone-enabled application. The Bellabeat interactive monitoring device allows expectant mothers to easily hear and record fetal heartbeat, movement, and kicks, as well as track their weight gain, nutrition, and prenatal care during pregnancy.

Advanced features such as blood pressure, mood and activity tracking are also integrally built in this new fetal monitor. The Bellabeat’s Smartphone freeware companion application enables users to manually input data from blood pressure devices and other medical scales available, but the company plans to integrate their own heart wave devices soon. This interactive pregnancy tracking app is designed to be compatible with all iOS and Android devices, and has also been downloaded over 100,000 times.

Bellabeat is set to add more innovative features to the application, launch another device of its kind, and upgrade its capacity to allow system integration and data sharing between patients and healthcare providers.

Bellabeat CEO Urska Srsen said, “The wants and needs of modern moms have changed drastically,” adding how they’ve learned that this current generation of patients “are used to sharing experiences and emotions online with their loved ones.” According to Srsen, their market study experience with pregnant women shows how they impulsively download just about every pregnancy mobile app in the market, which could lead to wrong diagnosis or misleading data.

With the current fragmented consumer market, Srsen shared the company’s future plans in transitioning their products from helping women during their pregnancy from fertility to neonatal to focusing on maternal care upon giving birth.

The advent of revolutionary fetal monitoring systems such as Bellabeat’s flagship product significantly contribute to the advancement of today’s prenatal and neonatal healthcare services. AIV is focused on optimizing maternal and neonatal care by providing top-quality fetal monitoring solutions.

Learn more about AIV’s comprehensive line of fetal monitoring equipment accessories, replacement parts, and repair services at

About the Author

Laura Collier

Laura Collier

Laura Collier has a Bachelor’s Degree in Communications and a Master’s Degree in Business Administration from the University of North Florida. She is the Marketing Manager at AIV, Inc.

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